TIPS ON RUNNING A SUCCESSFUL GIFT STORE
Gifting out people is a sign of congratulating, thanking, or encouraging a person on a happy occasion for a job well done or an accomplishment they have made. Gifts generate a lot of income during Christmas when people gift others to celebrate year-end and the coming f a new year. You must ensure that your gift store keeps up with the constantly growing gifting industry. Below are tips on running a successful gift store.
Offer unique and affordable gifts.
Nobody wants to gift someone a gift that everyone else can find or something with many people or costly skills they cannot afford. Carry out market research and identify the market notch from where you can offer unique gifts that are rare in the market. Besides unique gifts, you can provide personalized goods where customers can make changes or add their message to the already available facilities. Look out for fresh and new trends in the market.
Offer unique and impressive packaging and wrapping.
Most people consider gift wrapping and adding stickers to gift packaging as after-sale services; hence they do them without a lot of care. Some fragile gifts, like gifts made of glass, require special packaging to ensure they do not break during transportation. The purpose of an estate is to make someone feel appreciated; a well and nicely wrapped gift will surely do that. Find out how to leave an impression with your packaging and wrapping to your customer.
Upgrade your store to a more attractive store
A gift store should be lively with attractive lighting designs and creative displays to entertain your customer through visual merchandising and promoting your store. Nobody wants to buy a gift at a boring store, and you can also offer coffee and cupcakes on specific days to attract more customers.
Connect with your customers
Customer feedback will give you information on where and what needs improvement, what products they would like to see in your shop, or the changes to be made on the available ones by listening to their needs and wants. Offer your customers value-added services and products to ensure they will come to your store the next time they want a gift.
Organize outdoors selling days and events
Outdoor selling will attract customers by creating curiosity about what is happening in your store. Outdoor selling does not have to be far from your store; instead, it should be just outside your store, creating an impression that something is going on in your store, and people will want to check it out. You can partner with a charity organization to create an event at your store where some money from the gift sales will go to the charity organization.
A gift store should not only focus on making sales but also offer customers an experience of buying quality gifts. Last-minute essentials like toiletries, sunscreen, and snacks can increase sales in a gift store mainly targeting tourists. It would help if you also advertise your store on social media platforms and open an online website where customers can order online.
Find the perfect gift for any woman at Koop NZ. With a range of gifts starting at over $50, we have something for everyone. Plus, free gift wrapping is included with every purchase!